Welcome back!

By now, you’ve learned how to build your Vendor Profile and choose photos that invite customers to learn more. Now it’s time to add the finishing touch—your story.

Your words help customers understand not just what you sell, but why you do it.

Whether you’re a baker, farmer, artist, craftsperson, or maker, every business has something special to share. A thoughtful description helps customers connect with your business before they ever visit your booth.

Let’s tell your story together.

Why This Matters

People love supporting local businesses because they enjoy knowing the people behind the products.

A clear, friendly business description helps customers understand what makes your business unique. It can answer questions, highlight your specialties, and help shoppers decide to visit your booth. You don’t need to write a long biography. Just write as if you’re introducing yourself to someone who has never met you before.

The goal isn’t to impress people—it’s to help them feel connected.

Watch and Learn

Telling Your Story: Connecting to Your Customer

In this lesson, you’ll learn how to write a clear, welcoming business description that reflects who you are and encourages customers to visit your booth.

Let’s Do It Together

🟢 Practice This Lesson

Let’s review your business description.

1. Open your Vendor Profile.
2. Read your business description from the customer’s perspective.
3. Ask yourself:
   • Does it clearly explain what I offer?
   • Does it sound friendly and welcoming?
   • Would it encourage someone to stop by my booth?
4. Make any updates you’d like.
5. Save your changes.

Remember, your description doesn’t have to be perfect. It simply needs to sound like you.

Curbie’s Business Insight

The best business descriptions don’t sound like advertisements—they sound like conversations.

Instead of trying to sell everything you offer, focus on helping customers understand what makes your business special.

Be genuine.

Share your passion.

Write with the same warmth and enthusiasm you’d use when greeting someone at your booth.

Authenticity builds trust, and trust builds loyal customers.

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Checklist

By the end of this lesson, you should be able to say:

• My business description clearly explains what I offer.
• My writing sounds friendly and authentic.
• My profile helps customers get to know my business.
• I’m confident sharing my story.

Celebrate

You’ve completed Module 2 – Tell Your Story.

Your Vendor Profile, photos, and business description now work together to create a welcoming first impression for every customer who discovers your business online.

In the next module, we’ll explore ways to help even more customers find your business before market day by making the most of your Weekly Offerings.

I’ll see you there!

— Curbie Goodroot