Market Staff & Board
Meet the Team Behind Greensboro Farmers Market!
Who Does What
Need Assistance? Who to contact:
Farmers Market Vendors: MarketOpsGFM@gmail.com
Events: GFMarketevents@gmail.com
Volunteers: MarketOpsGFM@gmail.com
General Inquiries, Advertising. Etc.: gfmambassador@gmail.com
Market Management
Theresa Mattiello
Market Manager
Originally born and raised in the Washington D.C. Metro area, Theresa moved to Greensboro in 2006. She has an Associate’s in Advertising and Graphic Design from GTCC and has worked for a number of renown local businesses, including Undercurrent Restaurant in downtown Greensboro. She began her Market journey in 2014 when she became a vendor representative for Tea Hugger and worked with them for four years. After the pandemic, she came back to work for GFM. She began as the Food Security Associate and Social Media Coordinator and worked at the Market Info Hub on Saturdays. It was great to be back at the Market with many familiar and new faces after the time away. In July of 2023, she was promoted to Interim Market Manager and was officially named Market Manager in November 2023. She is very excited to fill her new role and looks forward to growing the Market so that it will thrive and exist for generations to come. Theresa has long-term visions of owning and operating her own urban micro-farm and in her spare time works in her own flower and vegetable garden, learning everything she can! She lives in Glenwood and when not at the Market enjoys walking her two dogs, Bacon and Lily, and cuddling with her cat, Merlin.
Market Support
Shane Henderson & Abigail Miller-Warren
Market Associates & Events Team
Need assistance on the day of market?
We've got you covered!
Stop by the Market Info Hub to ask one of our Market Associates or volunteers for assistance!
Board of Directors
Dr. Chris Musselwhite
Chair – Community Member
Chris is retired as the founder and President of Discovery Learning International (DLI). Created in 1990 and based in Greensboro, the company provided proprietary services and products to other organizations focusing on leadership, organization and team development. DLI products have been used in more than sixty countries and thirteen languages. The company was sold to a Toronto-based company in 2016. Prior to DLI, Chris was a associate professor of engineering design and technology at A&T State University for twelve years. Chris has served as chair of the board of Kellogg Fellows Leadership Alliance (Denver, CO) and Community Agroecology Network (Santa Cruz, CA). He has served on the boards of several local non-profits; WellSpring Solutions, Elsewhere, and Second Breath (Servant Leadership School). Chris has been a customer at GFCM for 45 years and considers it to be one of the places that makes Greensboro such a special place to live. His children attended the market and now his grandchildren love to come.
Jamilla Pinder
Vice Chair – Community Member, Cone Health Foundation
Gardner Sheffield
Community Member
Gardner is currently the Food Sourcing Manager for Second Harvest Food Bank of Northwest, NC. He graduated from UNC – Chapel Hill with a BS in Business Administration and earned his MBA from UNC – Greensboro. His entire career has been focused on food production, sales and distribution. His family owned a small grocery business when he was growing up in eastern NC. This was the beginning of his career journey in the food industry. He has supported small farmers and food producers in growing their businesses. He also has extensive experience working with large corporate retailers and wholesale producers and distributors. He is very passionate about supporting healthy local foods. He has also been active in the community in addressing food insecurity through organizing food collection drives and volunteering with local community organizations.
Jasmine Lester
Community Member, Founder & CEO of HRSHE
Carol Pryor
Vendor, Birch Fork Farm / Mimi’s Soaps, VAC Chair
Odile Huchette
Community Member, Professor of Horticulture at NC A&T
Denise Robertson
Vendor, owner/operator of 3 VIP llc representing Goat Lady Dairy, Secretary
Denise started working farmers markets as a volunteer over 20 years ago and worked for several different vendors before permanently landing with the Goat Lady Dairy Family. Prior to farmers market, Denise was a case manager for Workers Compensation cases and the Market and farms offered a relief in a capacity as a volunteer to the stressful job! She holds a Master in Public Administration and Bachelors in Political Science and is a Vietnam Era Veteran. During Goat Lady Dairy’s expansion in 2013, and since, Denise represented their presence at farmers’ markets from the triad to the coast. In addition to a market representative’s perspective, years as a vendor and customer, she is excited to share her experience to influence growth and evolution in an increasingly competitive environment.
Josh Sherrick
Ex. Officio
Josh Sherrick serves as the Division Manager of Events & Engagement with Greensboro Parks and Recreation. Josh has worked in local government for over 20 years, striving to lift up public service as pillar of our community culture. Working primarily in the sector of public events and special event management, his office works with over 180 event producers annually to coordinate community events and neighborhood block parties throughout Greensboro. Currently, much of Josh’s work is centered in downtown Greensboro and the immediate neighborhood areas, including that of the Greensboro Curb Market.
Phil Fleischman
Ex. Officio
Phil Fleischmann strives to transform and improve the quality of life for Greensboro’s residents as the City’s Parks and Recreation Director. Fleischmann began his career in parks and recreation with the City of Greensboro in 2001 and has served in several leadership roles with Greensboro Parks and Recreation since that time. In addition to his work in Greensboro, he has held positions with the Town of Chapel Hill, City of Raleigh, and Mecklenburg County parks departments. Fleischmann holds a Master of Science degree in Parks and Recreation Management from UNC Greensboro and also serves as an adjunct instructor in the Department of Community and Therapeutic Recreation at UNCG. Fleischmann believes that Parks and Recreation provides tremendous value to Greensboro’s residents through enhancing quality of life, community building, and economic development. He looks forward to continuing to work with dedicated staff and community partners such as the Greensboro Farmers Market to build upon successes and to grow positive impacts.
John Handler
Vendor, owner/operator of Weatherhand Farm
Donna Myers
Community Member, Administrative Support at UNCG, & Former Market Assistant Manager and Vendor
Donna Myers has been actively involved with the Greensboro Farmers Curb Market since her first visit over twenty-five years ago. That first visit to the market brought new inspiration for her love of food and the positive effect it would have on her growing family. This sparked her enthusiasm and passion for promoting this gem that seemed to be hiding in her neighborhood! During this time Donna has served as a volunteer, advocate, and as a vendor. In 2012, Donna was hired as the Event Coordinator and in 2014, Donna added Market Coordinator to her position.
Donna thoroughly enjoyed and thrived in this position at the Greensboro Farmers Curb Market but decided to leave in December 2016 to create her own health coaching business, Au Courant Health. While Donna is a practicing health coach, she is employed with UNCG Department of Public Health Education as one of their Administrative Support staff. She also serves on the department’s Undergraduate Program Committee where she oversees advising & registration for over three hundred students. Donna is passionate about helping students meet their academic goals and enthusiastically volunteers at UNCG Commencement each year!
Donna enjoys camping, live music, and going to the theater to see the latest movies on the big screen. College GameDay in the fall and March Madness in the spring are truly her favorite times of the year! She looks forward to being a very active board member at the Greensboro Farmers Curb Market!
Terri Rivers
Vendor, GFM Treasurer
Terri Stamey Rivers grew up in Winston-Salem, earned a bachelor’s degree in Social Sciences from Appalachian State University and a master’s degree in Public Affairs from North Carolina State University. She served the citizens of Reidsville for over 30 years in a variety of roles before retiring to the blueberry farm with her husband Steve in 2018. She has represented Rivers’ Finest at the Curb Market selling blueberries since 2000 and value-added products since 2018. Terri truly values the “community” of the market, especially the warmth and sincerity of the customers, staff, and vendors.
Lauren Bruce
Community Member
Born in the United Kingdom and raised in North Carolina, LB has worked exclusively in the nonprofit sector for over a decade. She earned a bachelor’s degree in public health from UNCG and a masters degree in public administration and post-baccalaureate certificate in women’s and gender studies from UNCW. LB currently works for the Multiple Myeloma Research Foundation and serves as Senior Vice President of Development for Ainsley’s Angels of America, an inclusive running organization with which she also volunteers as the Triad-area ambassador. She is passionate about creating equitable and inclusive change in our community, and is excited to join the mission of GFM.
Anna Anders
Vendor: Anders Family Farm
Anna is a full time farmer and mother of three, operating a hydroponic farm is located in Forsyth county. Anders family takes great pride in providing the community with fresh local hydroponic lettuce, greens, herbs, microgreens and seasonal produce. We enjoy being able to provide customers with direct connection to their food spo they know where their food comes from and who grows it. We really appreciate hearing compliments about our products and that the lettuce is so fresh they will never buy store lettuce again.
They want to know where their food comes from and who grows it. There’s nothing like hearing compliments like, your lettuce stays fresh so long or we won’t ever buy store lettuce again.
Garland McCollum
Vendor, Massey Creek Farms
Janice Nicholson
Vendor, Owner/Operator of Gethsemane Gardens
Janice became the respected plant maven she is today after a twenty plus year career at Burlington Industries, culminating with managing the Bur-Mil Club. Among her accomplishments at Bur-Mil was a beautification effort that led to a second career – plants, plants and more plants. She now owns Gethsemane Gardens & Nursery, a retail and mail order nursery specializing in choice and hard-to-find shrubs and perennials for sun and shade. Janice is an active GFM Vendors and can be found seasonally at the Market.
