Whippoorwill Herb Company joined the Curb Market in early 2021 offering CBD and hemp products. With the rising popularity of CBD, it’s essential for hemp growers to show what makes their business stand out from others. For Whippoorwill owner Anderson Blanton, his unique approach to CBD is apparent from the moment he plants his seeds. Located in the rolling hills of Yanceyville, the Whippoorwill farm is the perfect place for Anderson and his wife Sarah to care for their plants. Its vast 250-acre landscape sports exceptionally fertile soil in fields bordered by towering trees.
Although many hemp plants are grown indoors in laboratories, Anderson grows everything outside on the farm. He compares this difference to the case of a home-grown tomato, as many people would prefer to consume something that has been continuously exposed to sunlight and fresh air. Anderson applies organic fertilizer to the ground before planting his seeds, and he waters each plant twice per day until they sprout. The process is very labor-intensive, but because the health of hemp plants directly influences their CBD quality, it’s necessary to ensure that they’re carefully nurtured from the beginning.
Anderson currently sells two types of hemp flowers along with pre-rolls, teas, and tinctures. No matter which method they prefer to consume CBD, he is certain that customers will notice its impeccable quality. Anderson has had a deep love for gardening ever since he was a child, so when he started Whippoorwill, he naturally wanted to be thoughtful about every aspect of his business. Even the company’s name is significant to him: you can hear whippoorwill birds every night on his farm, and he feels that their songs bring a sense of tranquility to the darkness.
As his business grows, Anderson anticipates that Whippoorwill will influence not only the conversation about CBD but that of cannabis in general. One of his primary goals as an entrepreneur is to emphasize the benefits of cannabis to encourage equality among the people who use it. From Anderson’s perspective, growing cannabis is hardly any different from growing fruits and vegetables. He looks forward to a time when anyone wanting to use it can feel comfortable doing so, as legislation is changing rapidly across the United States in support of recognizing cannabis as a crop. With so many new patrons becoming interested in CBD, Anderson hopes to ensure that they all feel welcome to try the products he cares about so passionately.
